How to take better pictures

I helped some friends at Bill Jacobs VW outside of Chicago with their blog post about tips for making better pictures. Along with 5 other photographers, I share my musing on what I look for and what I do when taking pictures for myself.  BTW. Have you seen the new Beetle?

http://blog.billjacobsvw.com/6-tips-for-stunning-winter-photos/

Season's Greetings

At the close of another year, I am again humbled that making art and messing around with pictures is what puts gas in my car.  I look forward to making more creative and inspiring work with all of my talented crew and collaborators.  Look for my new website to launch in early 2013 at www.saveriotruglia.com


Click image to enlarge

Wise words for $18.21

1. I just gradated from photography school and need to get a job.
2. I am reaching a successful mid career but wonder if I could be doing something better .
3. I hear that cameras now don't need film.

If any of these sounds like you, you should buy this book.  I mention it because along with photographers Chase Jarvis, Mark Katzman, and Dan Winters, there's an interview with me in this resource from ASMP (American Society of Media Photographers).  Buy it here.

I'm on pages 240-242


Mormon lust

The Tony Award winning play, The Book of Mormon is sold out into April and it's barely open yet.
There's something of a fervor around the tickets to this apparently raunchy tale told by the creators of South Park. (can you tell I've not seen it?)

Time Out Chicago had the idea to shoot a Mormon missionary who's strayed into the theater district into the clutches of ticketless would be theater goers.
A behind the scenes video of the shoot is here.




Pulling a Mormon from Saverio Truglia on Vimeo.
Behind the scenes from yesterday's shoot in Milwaukee.

Film friendly

When Hollywood comes to Chicago for its locations or unique production capabilities, Rick Moskal eventually gets involved. Rich is the Director of the Chicago film office and I photographed him for the CS Mens Book magazine.  We shot on location at Gig Rig where the film and photography industry hires motor homes and production support vehicles.
Rich Moskal. Director of Chicago Film Office.

 I really enjoyed meeting Rich as we're both big fans of the Starz drama series Boss about  a corrupt and intransigent Chicago mayor who's secretly living with a fatal neurological disease.
On a brighter side, Rich and I had a great chat about the direction of the film industry in Chicago and some horror stories about a Bollywood action adventure filming in town that was giving him some heartburn.


Underwear Overlord

When it's character development I'm doing for my clients I usually get a pencil sketch of some stick figure standing against a wash of gray with a sketchy prop or in a vague wardrobe. The rest is kind of up to me and the art director to flesh out.
Jack: Homeowner, DIY guy, is a PC.

 This time in addition to those simple (but color)sketches, boutique Kansas City ad agency Meers gave me a descriptive deck describing the three characters they wanted me to create for their Missouri Gas Energy campaign .  I prefer the vagueness of sketches and descriptions because it forces the conversation about who these characters are and it frees me to define them more specifically. Sometimes good creative takes its own sweet time and although we didn't have the luxury of time, the art director and I had a great exchange about how to interpret the layouts.  Budget was a concern so I made the best use of our money by making some logistical adjustments so to milk our dolla's dry. The choices we made really changed the creative for the better and I'm confident we have a stronger campaign for it.

Agency: Meers
Creative Director: Dave Thornhill
Art Director: Brandon Bennett
Client: Missouri Gas Energy