It's almost Halloween and time to scare up some cash. (Yes. I said it.)
Here's some work I shot for the Illinois Lotto to promote their Halloween Millionaire Raffle on sale Oct 1. In addition to these classics, I shot NEW horrific portraits that you can see at gas stations or convenience stores all over Illinois.
Check out the old fashioned movie banner ad on the Lotto site.
Agency: Energy BBDO
Art Direction: Tim Mikus