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So not to get Laiacona's campaign into hot water, I chose to shoot the cover somewhat differently than originally art directed. Thanks to Yunya Hirai (cover talent), Suzan Abud, Natasha Gornik, and Busy Beaver Button Co. for their help in coordinating this project. Photo editor Paul Higgins.
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Joe Laiacona behind his Chicago home.
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And for the uncut version.